The “Emily Effect”: How an American fictional character became France’s Economic Stimulus

Is Netflix's show Emily in Paris a guilty pleasure or a geopolitical asset? I try 'set-jetting' to find out.

Okay, before we begin, I have a confession to make.

I am currently an ‘Emily in Paris’ stan.

I know, I know. It’s cringe. It’s chaotic. It’s a flashy, and even perhaps hubristic, vision of the American experience. But I have watched every episode, and I am not just doing it for the “cultural commentary.” There is no doubt, I have a genuine love for the Fr…